[HTML][HTML] Th17 cells in cancer: the ultimate identity crisis
T helper 17 (Th17) cells play a complex and controversial role in tumor immunity and have
been found to exhibit a fluctuating identity within the context of cancer. The recent …
been found to exhibit a fluctuating identity within the context of cancer. The recent …
[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
How to measure persuasion knowledge
This study reviews the methods and measurements employed in research using the
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …
Recall of brand placements in computer/video games
MR Nelson - Journal of advertising research, 2002 - journalofadvertisingresearch.com
Product placements have become popular across media, including computer and video
games, as a way to increase brand awareness. This paper explores effectiveness of placing …
games, as a way to increase brand awareness. This paper explores effectiveness of placing …
Advertainment or adcreep game players' attitudes toward advertising and product placements in computer games
Using netnography and questionnaires, we examine how commercial practices are
interpreted by electronic game-players. An analysis of 805 postings on Slashdot (2002 …
interpreted by electronic game-players. An analysis of 805 postings on Slashdot (2002 …
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others
MR Nelson, LE McLeod - International Journal of consumer …, 2005 - Wiley Online Library
Product placements in entertainment media are increasing, particularly in content targeted to
adolescents. This marketing communication tactic is examined in the context of media …
adolescents. This marketing communication tactic is examined in the context of media …
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment
Individualism/Collectivism is the most widely used cultural dimension in the marketing
literature; yet researchers suggest that distinctions within cultures, such as the horizontal …
literature; yet researchers suggest that distinctions within cultures, such as the horizontal …
Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game
Despite the growth of embedded brands in entertainment media, few theory-based studies
have assessed consumer processing of brand placements in games. This study contrasted …
have assessed consumer processing of brand placements in games. This study contrasted …
Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views
This research investigates gendered responses to self-oriented (help-self) and altruistic
(help-others) charitable ad appeals. Results from two studies conducted with US …
(help-others) charitable ad appeals. Results from two studies conducted with US …
Horizontal and vertical individualism and achievement values: A multimethod examination of Denmark and the United States
The horizontal and vertical distinction within individualism and collectivism was used as a
theoretical framework to predict differences in achievement values across two national …
theoretical framework to predict differences in achievement values across two national …